LG Chief Orders Mobile Team to Start 'G7' Development from Scratch

Earlier reports regarding LG'south upcoming flagship smartphone suggested that the Korean manufacturer was considering dropping the Grand-Serial branding and revamping its flagship lineup. Now, co-ordinate to a contempo report from The Korea Herald, a company official has revealed that LG'southward mobile team has been ordered to restart the development of the 'G7' from scratch.

The study states that Jo Seong-jin, vice chairman and CEO of LG Electronics, has ordered a revision of the upcoming flagship device. Because of which, the device, which was expected to debut at the Mobile World Congress in Barcelona adjacent month, has been delayed to April.

The mobile team was given a straight order from the visitor's chief to halt all piece of work on the upcoming device and review everything from the showtime.

The LG official, who requested anonymity, told The Korea Herald:

"Right later the vice chairman made the announcement at the Consumer Electronics Show terminal week, a directly guild was sent down to the working-level officials to start over…A new decision on a possible launch date will be released effectually the Lunar New year's day holiday adjacent month".

At the recently concluded Consumer Electronics Show, LG'southward CEO Jo Seong-jin also hinted at a meaning change in the company'south smartphone unit of measurement which has been haemorrhage coin. He said, "We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do". Commenting on Jo's argument at CES, a public relations official from LG explained that the visitor is currently exploring new launch-related marketing strategies for future smartphones and hasn't taken a terminal determination regarding the same.

Rumors surrounding the alleged LG G7 suggest that the upcoming flagship from LG will feature slimmer bezels than previous models while retaining the 18:9 display. It is also expected to come with a front-facing dual camera module which might be used to implement an iris scanning feature.